|Working as Interaction Designer for over 20 years has given me a wealth of experience in creating interfaces that allow for intuitive navigation and optimal user engagement. My strong skills in front-end development mean that I understand not only the creative process, but also the technical implementation.
Having worked in a number of large online firms including Expedia as a Lead designer, I have had the opportunity to learn and hone my skills on an international scale. Working across Asia and Europe has given me a broad world view and invaluable insight into what users need and demand across a variety of markets and cultures.
I started my career in 1997 as fron-ent developer, with time, my passion evolved into Interaction design, a happy place to be.
My technical background help me, on a daily base, to understand better how to adapt my creativity. I’m glad I had my “geek moment”.
“Design is not just what it looks like and feels like. Design is how it works” A great man once said. I totally agree with Steve, I have always been fascinated by a person’s perceptions and responses.
I regularly attend user testing sessions, and I read about UX in my spare time.
Even if I’m not a code monkey anymore, driven by the curiosity, I like to make my hands dirty and write some code now and then.
|July 2016||Head Of Product||YunoJuno||London, United Kingdom|
|June 2015||Head Of User Experience||Betfair||London, United Kingdom|
|Aug 2014||UX Associate Director||Digitas LBi||London, United Kingdom|
|Apr 2014||Senior Information Architect [ freelance ]||Sapient Nitro||London, United Kingdom|
|Jan 2014||Lead UX Designer [ freelance ]||Bitmama||Milan, Italy|
|Mar 2013||Creative / UX Director [ freelance ]||MindUnit||London, United Kingdom / Dublin, Ireland|
|Apr 2011||Senior UX / Interaction Designer||Expedia||London, United Kingdom|
|Apr 2009||Creative / UX Director||Travelfusion||London, United Kingdom / Shanghai, China|
|Jan 2009||Senior Designer [ freelance ]||Hotcourses||London, United Kingdom|
|Jul 2008||Head of Web Design & Front-End Development [ freelance ]||Global Campus||London, United Kingdom|
|Apr 2008||Senior Designer [ freelance ]||Lightmaker||Amsterdam, The Netherlands|
|Apr 2007||Senior Web Designer||Frontend||Dublin, Ireland|
|Dec 2001||Founder Partner / Creative Director||Bee-side||Milan, Italy|
|Mar 2001||Designer / Web developer [ freelance ]||Sapient||Milan, Italy|
|Dec 2000||Designer, Web developer [ freelance ]||Razorfish||Milan, Italy|
|Jan 2000||Designer, Web developer||Madd||Milan, Italy|
|Jan 1998||Designer, Web developer||Web||Milan, Italy|
|Jan 1997||Designer, Web developer||ITLine||Milan, Italy|
Axe, Annabella Pavia, Associazione Bancaria Italiana, Antonello Venditti, AFJ, All Computer, Angelived, AIB, Alitalia, Aer Lingus, Astrazeneca
Banca Intesa, Bank of Ireland, Banca Popolare di Bergamo, BTicino, BMG Ricordi, Blondie, Bologna’s Comicexpo, Bridgeco,
Bucailsito, Bestby, Bee-side, Black Cultural Archives
Cork County Council, Crash Test Dummies, Casiraghi & Greco, Consulting, Comunita Montana, Cathay Pacific
D-Link, Drupal, Dalmine Energie, Domus Click, Didatticanord, Dipre, Democrazia Diretta, Divtechmusic,
Ernst&Young, Egea Libri, Eircom, Equipenetwork, Element Six, Expedia, Ebay,
Fantasy Interactive, Ferrari, Fila, Fastweb, Frontend,
Gigi D’alessio, Giorgia, Gemini, Grifo trasporti, Golfgreenlife, Giviprint, Globalcampus,
Invicta, I YO, ITLine,
Lucio Dalla, Lightmaker, Lost Jobs, Logica, London Symphony Orchestra,
Maserati, Merloni, Mondadori, Motor show Bologna, Mapflow, Mostraboccioni, Musicom, Madd, MindUnit,
Prospettivacasa, Pitvision, Pitch,
RAI, Razorfish, RNTickets, RDB, Renault
Skira, Solobancca, Salviotattoo, 6Student,
Thundersystem, Tuttetue, Travelfusion, The Photographers Gallery, Tesco
Unicredit, Universita’ L. Bocconi, Ufficioservice,
WIND, Wawblog, Worldmarketing, Webcity,
For any further information please don’t hesitate to contact me.